Creative Critical Reflection 

2.  How does your product engage with audiences and how would it be distributed as a real media text?

If my film was distributed as a real media text, marketing would go a little like this. First, we would make advertisements like trailers and movie posters. Those will then be advertised in local public areas that our demographic, teens and older, frequently visit. We would most likely do most of the marketing on big social media platforms, like TikTok, Instagram and Twitter. We will record data of the times that content is mostly consumed throughout the day and week, that way we can determine around what time we would get the most views for our ads. Additionally, we will keep track on current trends and publish relatable content a that regards our film to get people excited about our film.  As a teenager who frequently uses social media, I have seen that other people, especially in my age group, get intrigued about anything if it is aware and taking part in trends usually done by ordinary people. We can also publish the entire film on TikTok as it allows you to publish videos as long as an hour. We would most likely distribute it to a media streaming company like Netflix, Hulu, or HBO max etc. 

3.  How did your production skills develop throughout this project?

My production skills have improved significantly throughout this project. As a director there are a lot of responsibilities that I had to take on. I already had leadership skills, so learning how to lead and direct my crew was not a challenge on my end. A bigger issue was learning how everyone’s dynamics work so that no one was clashing with anyone dung production. Everyone had a chance to speak their mind during pre-production, ensuring that we all were on the same page. However, learning how to make decisions as a director really changed throughout the film. Since I was struggling with making decisions before, I decided to do some research about how to make the best decisions as a director. Research is so important, especially if you are taking on a role as big as the director. By the end of production, I have realized that I do not need to carry all he expectations of my crew coming for me for directions, I can also work together with decision making and we can all rely on each other. Directing the film became easier and easier each production day, as expectations were adjusted from day 1. Additionally, I learned that organization is key; it is important to keep a planner to track exactly what we should be doing and what we have done each day (this includes pre-production, production, and post-production). Even keeping a digital and paper version of the shot log on hand was very important and I had to learn that the hard way . Forgetting what exact scenes and shots need to be done resulted in certain things getting mixed up and our shot log desperately needing a revision. Fortunately, I was able to work around that and have a smooth production and post-production phase.

How to make decisions asa director YouTube video

4. How did you integrate technologies - software, hardware and online - in this project.

To film our production, we used the sound designer's phone which is an iPhone 15, a newer generation of iPhone. This was decided as she had the highest quality, larger storage for containing the footage, and fastest data base. Although, we sometimes used my iPhone 14 when there were some last minute decisions. Due to this we had no issues, like lack of storage, loosing footage or producing crappy quality. Furthermore, we used BlackMagic to film everything, which served us great as we had no technical issues, like a glitchy or non-responsive camera during production. For editing we utilized Adobe Premiere Rush, which had its ups and downs. For the most part we managed to edit everything fairly easy as the features were rather assessable; however, we did experience some shots coming out as glitchy and laggy and had to reboot the app many times. Another issue that we experience is that the application was not working on the schools laptops, therefore, we had to resort to editing on my editor’s phone; which was kind of challenging as the screen is significantly smaller,  certain options for editing was not available, as it would only work on bigger devices. However, we still managed to work around the issue as my editor did the in depth editing at home and brought the finishing product on a hard drive for exporting.